Almost daily I receive emails from marketers and app developers asking me if I'll review or write something about their product or app on my blog. Almost daily I need to turn down these offers. While it is a good problem to have, it's no small challenge trying to keep up with the onslaught of requests (good, bad and downright ugly) in addition to caring for myself, my family and running my own small consulting business! Darn those priorities!
So many times I regret having to turn down opportunities for product and app reviews because despite the work and time they take, I sincerely do enjoy reviewing apps and products. It's only too bad that there just aren't enough hours in the day to fit it all in. Don't tell anyone, but I'm a bit of an appaholic. Ok, so that's not exactly a secret and being a mom with a blog makes me a bit of a target when it comes to marketers looking for free or next-to-nothing advertising. The even sadder truth is that I know I'm not alone. There are so many great content creators out there whose expertise really benefit fledgling companies. There is real gold to be mined out there. Promotion and endorsement is an art that ought not be taken for granted, so you really need to make your requests shine.
That is why I am recommending this book to anyone who has come to my blog or visited my growing social graph hoping to get a review or recommendation from me. I really do want to review your app or product, but please, do your homework and make it your duty to read this book and heed the advice. Make it worth our time — yours, mine, my readers' and your consumers'!
Pitch Perfect: The Art of Promoting Your App on the Webcontains fantastic advice from many of my smart friends on the subject and then some! If you read carefully, you'll even find a thing or two in there from me! (That's my way of disclosing to you that I made some minor contributions to this book.)
This book is available in the iBookstore, on Amazon in both Kindle and paperback as well as from Pearson.